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By marketing your business through YouTube, you can increase brand awareness and earn yourself more potential customers. Your video has the potential to be seen by customers around the world.  A You Tube video often includes the link to the business website in the description. When somebody is viewing the video and they want to know more about the business, they will then be prompted to visit the main website. This will cause your website to become ranked higher on Google’s search engine results page. The great thing about YouTube is you can upload how many videos you want for absolutely no cost. You don’t even have to make a professional advertisement.

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