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With more than 465 million accounts and 175 million tweets every single day, Twitter plays a pivotal role in the thousands of different social media marketing strategies run by companies worldwide. But why is using Twitter for business such an effective online marketing tool and what’s so special about Twitter in particular?

There are all sorts of factors that make marketing via Twitter a great way to boost your business online: exposure, inter-connectivity, a personal touch, exchange of ideas and information… the list goes on.

Twitter marketing can hold the key to your entire social marketing strategy. Linking out to your blog, Facebook, Tumblr, Pinterest, Flikr and other chosen platforms is a great way to engage browsers in all aspects of your online marketing. Compelling teasers with links to further details and resources can pull followers through to your website, turning them into valuable visitors and even customers or clients.

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