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Tumblr is a blogging platform owned by YAHOO, for people, brands and businesses that want to excel online. It’s unique because it’s also something of a social network, where rapid viral sharing can take place. There are over 64 million blogs on Tumblr, so there’s no doubting that it offers many benefits to the business owner. Let’s see what those benefits are.
#1: Tumblr is Great For SEO
Because Tumblr is indexed, and contains lots of social sharing – it has the power to attract a ton of traffic to your websites.
#2: Microblogging on Tumblr
Tumblr allows you to microblog, which means that you can share your posts quickly and easily with your social communities.
#3: Shorter Posts on Tumblr
Tumblr allows bloggers to post small snippets of content for the world to see. It’s a great platform to use if you only have time for 250 word blog posts.
#4: Post Mixed Media as They Are
If you use Tumblr, you can post images, videos, links and more, directly to the platform – without having to add in any content.
#5: Use Tumblr To Source Great Content
Tumblr can be used as a research tool, where you can find great content in a matter of minutes. Just browse through the blogs on offer, in your select category.
#6: Content Curation on Tumblr
Using Tumblr allows you to curate content, or collect it, by ‘reblogging’ or reposting blogs on your page that you’ve enjoyed. This is great for traffic and SEO.
#7: Tumblr is 100% Free
Unlike WordPress, which can cost a bit of money to put up properly – Tumblr is a completely free platform that doesn’t require any financial outlay.
#8: Track Your Progress With Analytics
You can connect your Tumblr account to Google Analytics and actually track your progress. This will help you improve your blog, your SEO and your brand visibility.
#9: Build Interactive Communities
Tumblr was built to encourage interaction, like a real social networking site. You’ll find that getting people to respond to you is a lot easier here.
#10: Improve Your Business Network
You’re guaranteed to find some of your niches biggest bloggers using Tumblr. They’re super simple to become friends with, and that means better business networks.
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